![]() ![]() ![]() When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports. This might be a search engine, an advertisement they clicked on, or an email marketing campaign. It can even collect the “traffic source,” which is what brought users to the site in the first place. The measurement code will also collect information from the browser like the language setting, the type of browser (such as Chrome or Safari), and the device and operating system on which the browser is running. Or it could tell us how many users bought an item like an Android doll by tracking whether they made it to the purchase-confirmation page. Every time a user visits a webpage, the tracking code will collect pseudonymous information about how that user interacted with the page.įor the Google Store, the measurement code could show how many users visited a page that sells drinkware versus a page that sells houseware. Then you need to add a small piece of JavaScript measurement code to each page on your site. To measure a website, you first have to create a Google Analytics account. Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. ![]()
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